The Licensing Brand Extension manages the exploitation of the television brands present on the networks of the Mediaset group. The entertainment programs that make you dream, the most popular news columns, the most loved fiction, the brands that have made the history of Italian television and with which Italians have grown up. All this is now made available to customers to develop products and services that immediately enjoy a notoriety and visibility that only a Media Company can offer. For each positioning strategy and target, Mediaset has the right Property, plus the possibility of enriching the project with communication packages with a sure economic return.